Conservation
Adidas to create shoe made of plastic waste from the ocean

Adidas to create shoe made of plastic waste from the ocean

With the goal of developing and supporting new technologies to up-cycle ocean plastic debris, over the last year adidas and Parley for the Oceans have worked on turning ocean plastic into technical yarn fibres that can be used for performance products. This shoe is the first in a series of products that adidas is now able to produce using Parley Ocean Plastic®.



Bottom-up approach

Bottom-up approach

Anyone involved in fisheries management must understand that if you remove a primary food source from any species higher up on the food chain, the population of the said species will suffer and inevitably decline.



Easy Money

Easy Money

If someone wanted to give you $6 million, would you take it? Dumb question, right? Maybe not. Last year, the state of Florida left $6 million on the table that the U.S. Fish & Wildlife Service was willing to give away. Huh?



Lake Okeechobee Discharges

Lake Okeechobee Discharges

Preserving the Everglades and other fragile ecosystems will require cooperation between government, big business, and residents.



Worse than any red tide or the BP oil Spill.

Worse than any red tide or the BP oil Spill.

The bays and estuaries awash in floating dead fish…..from Pinfish and other bait fish to the iconic Snook and Redfish….. The downstream effects of the loss of the nursery areas will not be known for years. Not just fish either; so far there has been dead Manatees and Porpoise along the southwest coast as well….



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