This is probably one of the most frequently asked questions I get from across the country. My answer changes every time, because in all actuality, what is the best lure?
The best lure is, was, and always will be whatever you have the most faith in as an angler. There is no secret color, action, or special sound that makes a lure the best lure. It all depends on your confidence and dedication to make a lure great. You might have one spinner bait, crank bait or even a plastic worm that you feel always catches fish. If that's the case, you're on the right track.
For example, my personal favorite is a Strike King Lure Company 2.5 square bill. Not necessarily because of its wobble or the color patterns in which it comes, but because I use it more than any other lure in my box and I know everything it can and cannot do. When you take the time to perfect a bait, you learn there are ways to stretch the limitations of that bait to suit your fishing style in other situations. This will give you more confidence and with more confidence comes a higher probability of catching fish. So the question is not what is the best lure, it's what lure have you made the best?
Captain Blake Smith